Your company website is one of the most important online assets your brand has. If you don’t put any thought behind the site and how it functions, you could be shooting yourself in the foot. Thankfully, it is easier than ever before to create web assets that impress consumers and deliver results of substance. However, you still need to approach the task of web redesign from the right angle. Give yourself time to consider these points and learn about the most important components of creating a website that you can take pride in.
When Did You Last Update the Site?
First and foremost, you need to assess the current state of your website. For some brands that have been in operation for a long while, this can mean looking at a site that hasn’t been touched in years. Whether you’re a startup just beginning or a staple of your community, you must have an idea of what your site looks like in the moment in order to make choices that will benefit you immediately. Assess the site, take note of what is and isn’t working, and get ready to commit to some changes.
Will the Site Work on Multiple Platforms?
Next, it is time to think about functionality. If your website was created at a time when the most popular way of browsing the internet was via a desktop computer, then you need to make some major shifts when going about your web redesign. A website in the modern age needs to be designed so that it can be displayed on platforms like phones, tablets, laptops, watches, and more. If you don’t have resolution settings integrated in your design, then you could lose out on a major opportunity to engage with your audience.
Who Will Do the Job?
Finally, you should always think about working with a professional designer for the redesign task. Though there are countless websites and services available aimed at helping business owners create functional sites on their own, you’ll always see better results when you hire a professional. Not only will you be able to take advantage of this person’s skills in ways you’d never think of on your own, you’ll also be working with a person who can provide you with ideas about how to tie together your site’s aesthetics and boost your branding.
The beauty of realizing you need to tackle web redesign is that you are given an opportunity to make some major changes to your site. Look over your options, see how to best get started, and make decisions that yield positive results for your company’s future.