In the age of social media and digital marketing, it is more important than ever for a company to have a strong presence on websites such as LinkedIn. Here are some tips for gaining more followers, and expanding your company’s influence on the internet.
Have a Complete Company Profile
It is vital that you fill out every aspect of your company’s LinkedIn page, including factors such as having an eye-catching profile picture, background photo, and page description. Also, ensure that less known facts like the founder of the company and its location are also available to interested viewers.
Regularly Post Exciting Content
One way to keep your followers excited about seeing posts from you is to make sure that your content is unique and engaging. Switch up the format of your posts, from text-based, longer blog entries, to YouTube videos and photos of the inner workings of your business. To stay on top of this, you should have a schedule for posting.
Share Top Posts More Than Once
If you have seen a post receive a high amount of interactions, such as likes, comments, and other forms of user engagement, then you should run it again. You can utilize LinkedIn itself to view posts that are considered the most popular, as they are very likely to be effective in the future.
Encourage Employees to Engage with Posts
One thing that users love to see is that employees and those who work for the company are happy where they are. You should tell employees that being active on LinkedIn is vital to reputation management, and showing others that you have a company culture and a close bond between workers. You should also inform employees that their ideas for social media content are encouraged.
Promote Your LinkedIn Page on Other Platforms
LinkedIn may be a powerful tool in the business world, but you might have a target market that is more likely to use another platform, such as Facebook, Twitter, Tumblr, or Instagram. Therefore, it is vital that you formulate a strategy to draw users from other sites back to your LinkedIn profile, where they can have the most accurate view of your company, and its goals and mission.
You do not have to take complicated actions in order to see an increase in the number of users who follow your LinkedIn company page. With these tips, you can gain more viewers and grow your company’s reputation in a positive direction.