If you are working in a law firm, then you may be interested in using social media as a tool to attract new clients and maintain a good client base. Here are some tips for making the most out of your social media in every aspect of your law practice.
Educate Yourself on Social Media
Meet with your team and decide which platforms to focus on, based on your clientele demographics and the nature of the posts you are making. For instance, if your posts are heavily text-based, Facebook may be a better choice. For photos and infographics, using Instagram will shift the focus to pictures.
Share Valuable Information with Followers
Many times users will be more attracted to law firms if the company is upfront about statistics, such as numbers and revenue. Take this opportunity and run with it, creating infographics that your viewers can easily understand.
Track How Users Discuss Your Law Firm
When your firm is tagged in any social media post, be sure to review it and note what is being said about your business. This way, you can take constructive criticism, and prepare your content in the future to better suit your client base.
Use Mixed Forms of Media
Sometimes viewers may get bored of seeing the same types of posts from your business. Try adding in a few different types of posts every week. For instance, if you primarily post photos, then you may want to try a video.
Provide Updates to a Wide Audience
Social media allows law firms to convey an idea to a large audience without sending individual messages. If you have an announcement, you should make sure to post about it on your social media, so your followers stay in the loop.
Connect with Current or Future Clients
When clients have inquiries on social media platforms, ensure that you stay up to date, and answer questions or comments as soon as possible. This shows them that you are paying attention to their concerts or compliments, and will foster a stronger relationship.
Promote Unique Aspects of Your Brand
Every law practice has a brand or a mission that its employees work to implement. Incorporate it into every aspect of your social media content, so that your clients are aware that you are working toward a common goal.
With these tips, you are sure to be able to craft a thriving social media strategy for your law firm and connect even further to users on multiple levels.